Reverse Incentive Actions: Broadcasts Get Their Due

The broadcast industry has some choices to make.  They are being asked to free up spectrum based on an incenting them to return the spectrum to the government for resale to the carriers.

 

The value of the spectrum can be enhanced by the way the broadcast industry partners work together.

 

This spectrum shift requires planning.  To help we are gathering industry experts for a virtual event that will be streamed on October 19th 2012 and will be available in archive as this event.

 

http://www.tmcnet.com/webinar/crossfire/incentive-auctions.htm

 

The discussion will focus on challenges facing the television broadcasters as they decide whether to participate in the auction and how to calibrate their bids for optimal results. Participants will discuss the requirements in the Spectrum Act, the FCC’s recent Notice of Rulemaking Proposal (NPRM) as well as unresolved legal issues. Other panels will include a discussion of valuation and policy issues facing broadcasters.

 

As a virtual event there is a charge of $150 to attend, however government employees (this means you Congressional staff, FCC, NTIA etc.) should email me carl@crossfiremedia.com for free or per diem rates as needed.  3 hours of CLE credit are also available.

 

 

 

 

AGENDA

 

8:45 AM – 9:00 AM Introduction – Opening Remarks:

  • Harold Furchtgott-Roth, Former FCC Commissioner (Opening Remarks)
  • Barlow Keener, Keener Law Group (Introduction)

 

 

9:00 AM – 10:00 AM       Legal Perspective:

The Rules of the Auction Process

The opening panel will provide an overview of critical elements of the broadcast incentive auction as well as unsettled issues in the FCC’s recent NPRM. It will compare the upcoming reverse incentive auction with prior FCC auction processes. The panel will also discuss legal appeal process for the reverse incentive auction and potential pitfalls auction participants should consider.

  • Rebecca Hanson            FCC
  • John Hane                       Pillsbury Law
  • Brian Madden                  Lerman Senter
  • Marty Stern                      K&L Gates
    Moderator

10:00 AM -11:00 AM       Valuation:
Valuing The Reverse Auction Assets and Related Business Issues

The second panel will build on the legal explanation of the first panel. It will consider how the auction process and other factors will impact auction valuations and broadcasters decisions to participate. Panel topics will include general auction valuation expectations, variations in spectrum value by type of broadcaster and geography, and valuation considerations for broadcasters to consider when participating in the auction.

  • Coleman Bazelon            Brattle Group
  • Mark Fratrik                     BIA / Kelsey
  • Major Investment Bank   (Invited)
  • J. Armand Musey            Summit Ridge Group

Moderator

11:00 AM – 12:00 PM     Policy Perspective:

Important Social, Political and Economic Policy Implications

Our final panel will step beyond strict legal and economic considerations and evaluate the FCC’s goals versus those of the television broadcast industry. The panel will discuss issues including implications for news access in rural areas, implications for other FCC license holders, and other policy concerns.

  • Preston Marshall             Univ. of S. California
  • Fred Campbell                 CLIP
  • Trey Hanbury                  Hogan Lovells
  • Barlow Keener                 Keener Law Group
    Moderator

 

 

As you can see, we have gathered leading experts in the legal, financial and policy files to discuss the implications of the FCC’s upcoming television broadcast incentive auction on the television broadcasting industry.

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